Tell your story
Tell your story clearly and use plain and simple words – jargon immediately puts new staff on the outer.
Make it genuine
Write the content yourself. Don’t cut and paste from someone else’s handbook or a cookie cutter template. The induction kit needs to reflect who you are and how you do business. Employees can’t help but be motivated by a genuine sense of purpose and identity.
Make it user friendly
Pre-populate forms and documents with the new employee’s details.
Make it relatable
Use lots of images to paint a picture of what it is like to work at your company. Show pictures that they can relate to or people and places they will recognise once they arrive on site.
Work with your marketing department to create a style guide and put your logo on all of the materials. Remind your new team member that they have joined a business they can be proud to work for. When people care about and believe in the brand, they’re motivated to work harder and their loyalty to your company increases.